Privacy Policy - AL ARRAF

1. Introduction

AL ARRAF is a retailer based in Ajman, United Arab Emirates, offering a curated selection of mobile phones, laptops, accessories, perfumes, luxury bags, watches, and other lifestyle products.

We understand the importance of protecting your personal information. This Privacy Policy is designed to explain, in a clear and transparent manner, what information we may collect, why we collect it, how we use it, and the choices available to you.

By using our website, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by applicable law, we will request your consent before carrying out the relevant processing.

2. Information We Collect

Depending on how you interact with AL ARRAF, we may collect information that you provide directly to us as well as certain technical information that is collected automatically when you use our website.

This information may include:

• Your name and contact information.
• Email address and telephone or mobile number.
• Billing, shipping, and delivery information.
• Order, purchase, and transaction details.
• Information provided when contacting customer support.
• Account or login information, where applicable.
• Product preferences and other information you voluntarily provide.
• Device type, operating system, browser type, and language settings.
• IP address and general location information derived from technical data.
• Website usage information, including pages visited and interactions with our website.
• Cookie identifiers and similar online tracking information.

3. How We Use Your Information

AL ARRAF may use personal information for legitimate business, operational, security, and customer-service purposes, including:

• Processing and fulfilling customer orders.
• Providing delivery and after-sales support.
• Responding to enquiries, questions, and customer requests.
• Managing customer accounts where applicable.
• Processing payments through authorized payment providers.
• Improving our website, products, services, and customer experience.
• Understanding how customers use our website.
• Remembering preferences and website settings.
• Detecting and preventing fraud, abuse, and unauthorized activity.
• Maintaining website security and functionality.
• Sending service-related communications.
• Sending promotional communications where permitted and appropriate.
• Complying with applicable legal and regulatory requirements.

4. Cookies & Similar Technologies

Our website may use cookies and similar technologies to provide, maintain, secure, and improve your online experience. Cookies are small text files that may be stored on your device when you visit a website. They allow the website to recognize your browser or remember certain information during or between visits.

Cookies may help us understand how visitors interact with our website, remember selected preferences, maintain essential website functions, improve performance, and provide a more convenient browsing experience.

Some cookies may be placed directly by AL ARRAF, while others may be placed by trusted third-party service providers that support website functionality, analytics, security, or other services.

5. Types of Cookies We May Use

6. How Long Do Cookies Remain on Your Device?

The duration of a cookie may vary depending on its purpose. Session cookies are generally removed when you close your browser, while persistent cookies may remain on your device for a longer period or until they expire or are manually deleted.

The retention period of individual cookies may vary depending on the service, technology, and purpose for which the cookie is used.

7. Managing & Disabling Cookies

Most modern web browsers allow you to control, block, or delete cookies through your browser settings. You can generally choose to receive notifications when cookies are being placed on your device or prevent certain cookies from being stored.

Please be aware that disabling or blocking certain cookies may affect the functionality of our website. In particular, disabling essential cookies may prevent some features, shopping functions, account features, or other services from operating correctly.

If our website provides a cookie preference or consent tool, you may also use that tool to manage the categories of cookies that you allow, subject to applicable technical and legal requirements.

8. Payment Information

When you make a purchase, payment information may be processed through authorized third-party payment providers or financial institutions. These providers may collect and process payment information according to their own privacy and security policies.

AL ARRAF does not intend to retain complete payment card information unless such retention is specifically required and permitted for a legitimate business or legal purpose.

9. Sharing Your Information

AL ARRAF does not sell personal information as part of its ordinary business practices.

Where necessary to provide our services, we may share relevant information with trusted service providers, including payment processors, delivery and logistics partners, hosting providers, technology providers, analytics providers, customer support services, and other professional service providers.

Information shared with service providers is limited to what is reasonably necessary for the relevant service or business purpose.

We may also disclose information where required by applicable law, regulation, court order, governmental authority, or where reasonably necessary to protect our customers, business, systems, property, rights, or services.

10. Third-Party Services & Websites

Our website may use or link to third-party services, platforms, payment providers, analytics services, social media platforms, advertising services, or external websites.

Third-party services may collect information independently and may use their own cookies or tracking technologies. Their privacy practices are governed by their respective privacy policies and terms.

We encourage you to review the privacy and cookie policies of third-party services before providing them with personal information.

11. Data Security

AL ARRAF takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

We regularly seek to maintain appropriate safeguards for the information we process. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and meeting applicable legal obligations.

When information is no longer required for a legitimate business or legal purpose, we may securely delete, anonymize, or otherwise dispose of it where appropriate.

13. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding personal information we hold about you.

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of information where legally applicable.
• Object to or request restriction of certain processing activities.
• Withdraw consent where processing is based on consent.
• Manage certain marketing and communication preferences.
• Manage available cookie preferences through your browser or our cookie management tools.

Requests may be subject to identity verification and applicable legal requirements or limitations.

14. Marketing Communications

Where permitted and, where required, with your consent, AL ARRAF may contact you about new products, promotions, special offers, collections, events, or other updates that may be relevant to you.

You can choose to stop receiving promotional communications by using the unsubscribe option provided in the relevant communication or by contacting us directly.

15. Children's Privacy

Our website and services are intended for general customers and are not specifically directed toward children. We do not knowingly seek to collect personal information from children where such collection is restricted by applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review the matter and take appropriate action.

16. Changes to This Privacy & Cookies Policy

AL ARRAF may update this Privacy & Cookies Policy from time to time to reflect changes in our business, website functionality, technology, services, or applicable legal and regulatory requirements.

Any updated version will be published on this page. We encourage visitors and customers to review this page periodically to remain informed about how we collect and use information.

17. Contact Us

If you have questions about this Privacy & Cookies Policy, your personal information, our use of cookies, or any privacy-related request, please contact AL ARRAF through the official contact details provided on our website.

We will make reasonable efforts to review and respond to privacy-related enquiries in accordance with applicable requirements.